K-Swiss Rebrand

For this project, I developed a range of promotional materials to support the K-Swiss New Era campaign. This includes posters designed for in-store displays, pop-up shops, campus areas, and online platforms. I also designed a mobile app tailored for K-Swiss New Era members, offering exclusive notifications about new shoe releases, apparel drops, and schedules for professional talks.

To support the digital experience, I refreshed the K-Swiss website with a modernized design and incorporated a clear call to action, enabling users to download the app directly from the site. Recognizing the importance of storytelling in branding, I created a catalog spotlighting two emerging entrepreneurs featured in the campaign, sharing their backgrounds and missions.

*This is a self-initiated redesign to reimagine K-Swiss with a fresh visual approach. Not affiliated with or used by the company.