The objective of this project was to create promotional advertisements for a company or store of my choice, with a focus on utilizing a variety of platforms to effectively reach the target audience.

I chose Sole Classics, a leading sneaker boutique known for premiering exclusive sneakers, apparel, and lifestyle gear.

Deliverables:
I designed a multi-platform promotional campaign that included:

• An editorial magazine spread introducing Sole Classics, showcasing original illustrations of current and upcoming sneaker releases, and providing information about the brand and store location.

• Social media content for Instagram and Twitter, based on analysis of their current pages, with improved post designs and engagement strategies.

• A blog post highlighting recent product drops and brand updates.

• A promotional email design aimed at increasing customer retention and product awareness.

*This is a self-initiated redesign to reimagine Sole Classics with a fresh visual approach. Not affiliated with or used by the company.