This project focuses on the development of a cohesive and visually engaging promotional campaign for Fiskars Scissors. The goal is to elevate brand visibility and highlight the variety of scissor products through strategic print and environmental design.
*This is a self-initiated redesign to reimagine Fiskars with a fresh visual approach. Not affiliated with or used by the company.
Scope of Work:
Catalog Design: A printed catalog piece will showcase the different Fiskars scissors, featuring high-quality imagery, product descriptions, and user benefits.
Poster Series: Multiple posters will be created for use in environmental branding, aimed at enhancing in-store presence and customer engagement.
Direct Mailer: A targeted mailer, informed by research, will be designed to include promotional coupons and a location map of Fiskars retail outlets.
