Columbus Archery is a barrier-breaking studio, making archery more accessible to everyone.
They blend the sport with mindfulness to foster focus, confidence, and community.
Columbus Archery
Original Logo Design
Project Objective:
To redesign the Columbus Archery logo with a fresh, wellness-inspired aesthetic that reflects themes of mindfulness, nature and flow.
The new logo should move away from the current clean-cut, rigid style and instead incorporate organic elements—such as brushstroke textures and fluid shapes—to create a more unique and approachable identity.
The design should evoke a sense of calm, balance, and inclusivity while still representing the core values of precision and focus associated with archery.
Sketches & Color variations
After a couple of discovery calls to get familiar with the owner and the business of Columbus Archery, the next step was gathering sketch concepts to get a good sense of direction and feel for the logo. Once sketches were complete they were sent off for review and feedback.
Color Combinations & Brush Textures
Once a logo or a direction is agreed upon, the next stage is turning the sketch into a digital graphic to begin exploring with colors. The color direction was geared towards the main concepts of the business: fresh, wellness-inspired aesthetic, mindfulness, nature and flow.
Final Logo Design
The final Logo for Columbus Archery. Incorporating our new brand colors, paint brush textures to capture the flow element in archery, and the orange signature arrow.
Website Design
After finalizing the logo for Columbus Archery, the website was the second priority. Columbus Archery website was created to be a central hub of information for archery in Columbus, Ohio. The goal was to have a digital space for people to sign up for archery classes all ages, learn about new opportunities and events.
