Project Objective:
To redesign the Columbus Archery logo with a fresh, wellness-inspired aesthetic that reflects themes of mindfulness, nature, and flow. The new logo should move away from the current clean-cut, rigid style and instead incorporate organic elements—such as brushstroke textures and fluid shapes—to create a more unique and approachable identity. The design should evoke a sense of calm, balance, and inclusivity while still representing the core values of precision and focus associated with archery.